Mr. KIDA Tsuyoshi, PhD and MA in general linguistics (Aix-en-Provence) and MA in architecture (Marne-la-Vallée). Currently professor at Faculty of Foreign Languages, Dokkyo University (Japan). Former editorial board member of Study Abroad Research in Second Language Acquisition and International Education (Benjamins), guest editor at Laboratoire Parole et Langage (Aix-en-Provence). Areas of interest: foreign language education, linguistic landscape, multimodality, linguistic anthropology, cultural semiotics.